This is huge. This is huge, and nobody gets it.
2% is 100% bigger than 1%.
Okay.
You're investing money and have two options.
Option A pays a 5% return. Option B pays a 6% return.
Option B offers... a 20% higher return.
Did you get that?
No?
Okay. Another one -
You're selling something. You go to 100 people and ask them to buy. One person buys from you.
You have a 1% conversion rate.
You refine your pitch a little bit and make it better.
You go up to 100 people and ask them to buy. Two people buy from you.
You have a 2% conversion rate.
You DOUBLED your sales. That's 100% higher. (100% more is doubling)
Re-read this post as many times as you need to in order to get this down.
There's a HUGE difference in small increases at small numbers.
Seriously, I find myself having to explain this about once a week, because it's REALLY IMPORTANT for your life, but most people don't understand this. Read this as many times as necessary, until you understand it.
...I wish I was better at explaining things. But please, do yourself a favor and look to understand this. It's very important if you ever do business or handle money. Small increases in small numbers lead to huge differences.