If you're selling any sort of product or service, do this. It's as close to free money as you're going to get.
Periodically write down, "The impression I want to give the world is ___________________."
Give that statement to someone smart, who cares about you, and who is ruthlessly honest (we all know someone like that, don't we?). And then ask,
"Where is the stuff I'm doing contradicting the impression I want to give to my customers and clients?"
Maybe your logo sucks, or your design isn't good enough, or having coupon codes doesn't fit with premium pricing, or maybe you come across harsh when you want to come across as gentle, or maybe you seem like you're only a fit for small companies when you want to show the world your capabilities for executing well on large accounts.
Or whatever.
The vast majority of people I see have very bad coherence. Image is only one part of the equation -- you want to get coherent across the board -- but it's the easiest one to start getting critique on.
When you get your analysis from your brutally honest conversational partner, don't panic. There's probably 20 things on there you're doing inoptimally.
Just start fixing them gradually. Get a better logo, tweak your design, stop having coupons, change your copy, get permission from the large clients you've had to add their organization to your prominently displayed "We proudly serve..." list, and so on.
There's no reason not to do this in the next 24 hours. It's very powerful. Let me know how it goes.
You might also be interested in Marshall's newsletter with actionable insights from history and business. Marshall certainly leaves plenty of money on the table due to his sometimes neglecting of coherence, but he'll break down for you how Meyer Rothschild, John Rockefeller, Howard Hughes, and modern day captains of industry get coherent -- and how you can use that to win. New issues coming soon, sign up today.